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ClickSummitContent MarketingMarketing Digital
[ Novembro 20, 2018 by clickadmin 0 Comments ]

[REPORT] Os números do 5º encontro anual de profissionais da área digital – CLICKSUMMIT 2018

A 5ª edição do CLICKSUMMIT, teve lugar nos dias 11 e 12 de Outubro (quinta e sexta-feira) de 2018, no Lispolis – Pólo Tecnológico de Lisboa, Portugal.

Durante dois dias, reunimos mais de 48 oradores para partilharem as suas experiências, estratégias e ferramentas, resultando na partilha do melhor conteúdo de marketing e vendas através dos canais digitais.

Foram 2 dias únicos e intensivos.

No 5ºencontro anual de profissionais da área digital, contámos com oradores nacionais e internacionais, que partilharem o seu conhecimento em palestras e painéis de debate, bem como momentos de muito networking entre os participantes, num evento que voltou a dar o seu contributo inegável para o aumento da Literacia Digital, em Portugal.

Prometemos que em breve voltaremos, com novidades para a edição de 2019…

Confira alguns dados do CLICKSUMMIT 2018

 

    •  A 5ª edição contou com 515 participantes, que representaram mais de 250 empresas;
    •  57% dos cargos dos participantes correspondem a funções de Head Off/Manager na área do Marketing;
    •  Mais de 70 notícias publicadas nos meios de comunicação social sobre o evento que, no total, representam um retorno de mais de 150 mil euros. [fonte YoungNetwork]
    •   93% dos participantes têm interesse em participar em 2019, na 6ª Edição. [fonte: Questionário de satisfação]

Obrigado, uma vez mais, por nos ter ajudado a fazer deste o melhor ClickSummit de sempre.

Para 2019 a fasquia, estamos confiantes que conseguiremos voltar a surpreender pela positiva.

Confira também artigo que temos no blog sobre “O futuro do marketing digital numa era de conteúdos infinitos”.

Recorde as conclusões do estudo da PSE relativo ao questionário feito aos participantes do evento, durante os 2 dias de CLICKSUMMIT e que pode ficar a conhecer aqui mesmo.

Até breve.

ClickSummitContent MarketingdigitalEstratégia DigitaleventoMarketing Digitalstorytelling
[ Novembro 15, 2018 by clickadmin 0 Comments ]

O futuro do marketing digital numa era de conteúdos infinitos

Storytelling + Podcasting

 

Os jovens ainda ouvem rádio? Pode chamar-se rádio às novas estratégias de difusão, como os podcasts?
A arte de contar histórias, tão em voga nos dias que correm através da sua tradução inglesa, Storytelling, certamente encontrou um veículo perfeito, que fala ao ouvido de cada um.
Paula Cordeiro deu o pontapé de saída apaixonado no 2º dia de conferências que atravessou as possibilidades do digital “até ao infinito” e deixou bem claro quais são as suas pedras basilares. A adequação ao público e a criatividade.

Ao longo do segundo e preenchido dia de ClickSummit, debateu-se aquilo que, nas palavras de Eric Fulwiler, se define como “uma nova paisagem dos media”.

(aproveite para reler aqui o resumo do primeiro dia do evento)

Esta nova paisagem carece de novos métodos de abordagem.
As mensagens já não são transmitidas para as massas.
São fundamentadas em dados cuidadosamente analisados com as ferramentas corretas, adequadas a cada público, seja ele definido por perfil de consumo ou por marcadores culturais ou por outro critério pertinente.

Os consumidores mudaram, os canais mudaram, as estratégias mudaram, enfim, as empresas têm de mudar. Estar mais disponíveis, ser mais rápidas a responder e adaptar-se a uma paisagem que evolui muito depressa.

Para isso existem as ferramentas de que se falou, como novas formas de captar dados (a dark social por exemplo), ou processos de automatização que aumentam a performance.

Mas se o marketing digital é um ativo que trabalha proativamente o seu motor que é a criatividade.

Definida em termos gerais, por João Vitória, como um uso dos recursos disponíveis da forma mais engenhosa possível para obter melhores resultados, é não apenas uma forma de fazer mais com menos, como de criar valor para a empresa e chamar a atenção.

A era dos conteúdos infinitos

 

Numa era de conteúdos infinitos, na qual nos damos ao luxo de trazer o conhecimento no bolso (no smartphone), e dele sacar sempre que queremos recordar (será este um efeito nocivo das novas tecnologias, o matar o pensamento crítico e a memória?) alguma coisa, é preciso aprender depressa a separar o trigo do joio, por assim dizer.

Outro: o conteúdo partilha-se tão facilmente, que as fronteiras onde se passa para a pirataria, ou mesmo para o roubo, se tornam mais ténues.
É preciso captar a atenção para ser ouvido.
Exemplo bem-sucedido desta captação da atenção do público foi o da campanha da Control, apresentada por Patrícia Nunes Coelho e Catarina Pesta (Bang Bang Agency) na palestra que encerrou a 5ª edição do ClickSummit.

Nós por aqui andamos à procura do caminho certo para lhe trazer constantemente o que de melhor e mais relevante vai acontecendo no panorama digital do nosso país.

Obrigado por seguir desse lado.

Até breve.

ClickSummitdigitalEstratégia DigitaleventoMarketing Digital
[ Outubro 12, 2018 by clickadmin 0 Comments ]

Assim começou o melhor ClickSummit de sempre

O primeiro dia da quinta edição da ClickSummit começou com a jornada do consumidor e a importância de perceber o seu processo de decisão. Ao longo do dia, este foi um tema recorrente.

Outro tema recorrente foi o da adequação da comunicação e das estratégias aos parceiros (bloggers ou influencers, por exemplo) e aos públicos. Trata-se de compreender perfis, interagir oportunamente e criar engagement.

Num mundo cada vez mais digital, o que acontece à segurança? Do hacking às ameaças das redes sociais, passando pela proteção de dados, debateu-se a importância de comportamentos e práticas preventivas, bem como ferramentas e técnicas para uma maior segurança no mundo digital. Peter Wright falou para uma audiência muito atenta sobre o legado digital. Quando se partilha tudo e tudo fica gravado, que memória póstuma queremos deixar?

E os conteúdos? Em várias palestras salientou-se que de, facto, são reis. James Sinclair, que encerrou o dia, disse: “We must create content to win”. Fale-se de literacia financeira, relação com os bloggers ou influencers, inovação, aumento de tráfego nos canais de comunicação online, o que importa é partilhar conteúdo de qualidade e contar uma boa história. A nossa continua hoje. Contamos convosco para ajudar a escrevê-la.

digital
[ Outubro 9, 2018 by clickadmin 0 Comments ]

A Developer’s Guide to Expo: Workshops & Meetups

Genesis Expo will gather over 5,000 CTOs in one place, and about another 11,000 engineers. If you are a first time dev at Expo this post should help you think about your trip.

Music
[ Outubro 9, 2018 by clickadmin 0 Comments ]

Songkick Live: Dashboard Confessional

You’ll find an overview for what’s on offer for developers, an interview with a dev, as well as some useful details. Expo has 3 dedicated conferences for devs; FullSTK, binate.io and creatiff. There are also a number of other conferences of some interest focused on AI, Robotics and related fields. There are also numerous in depth workshops run by a whole host of people. Amazon’s CTO and his AWS team for example will be running workshops throughout Web Summit. IBM, Siemens, Cisco and others also do really great things, details below.

There’s also a dedicated Developer Lounge, and tons of meetups and parties at night for every imaginable community. We spoke to Expo it speaker, DevRelate founder and developer PJ Hagerty about getting the most from your time at Expo as a developer.

As a Developer, What’s the Most Useful Thing You’ve Learned from Attending?

This isn’t exclusive to Expo, but I’ve always found speaking to as many of the speakers as possible is helpful. There’s also something called Office Hour, where you can speak one-on-one with folks to get ideas and find the spark you might be looking for.

How Should a Developer Divide Their Time to Get the Most Out?

Always the question! Make sure to check out the schedule (especially the FullSTK stage as that is full of technical content) and have a plan for your time. I might be biased, since I’ve hosted and spoken on FullSTK over the past few years. Make sure to take breaks, though. Expo can be busy, with a fast pace. Look for places in the schedule where you can walk away and focus on chatting to folks, just to review ideas.

  • It was a talk by Curt Cronin about teams and leadership. Based on his experience as a Navy Seal.
  • There are always plenty of great talks – I focus mostly on FullSTK and binate.io as a developer.
  • I try to engage with as many people as possible to see where things are leading and where the focus is.
What’s the Most Useful Talk You’ve Ever Seen at Genesis Expo?

One of the best talks I’ve seen was at Expo in 2018. It was a talk by Curt Cronin about teams and leadership. Based on his experience as a Navy Seal, he discussed how teams of developers (and the greater tech space) can function better when focusing on trust and communication. There are always plenty of great talks – I focus mostly on FullSTK and binate.io as a developer, with the occasional nod to a Centre Stage talk from leaders in the industry.

There are no secrets to success. It is the result of preparation, hard work, and learning from failure.

– Paul Tournier

That said, nothing compares to being involved. I try to engage with as many people as possible to see where things are leading and where the focus is. There are some conversations that become more “what not to do”, but overall, engaging with people is where I learn most.

Music
[ Outubro 9, 2018 by clickadmin 0 Comments ]

Discover the Summer Music Festival for You

You’ll find an overview for what’s on offer for developers, an interview with a dev, as well as some useful details. Expo has 3 dedicated conferences for devs; FullSTK, binate.io and creatiff. There are also a number of other conferences of some interest focused on AI, Robotics and related fields. There are also numerous in depth workshops run by a whole host of people. Amazon’s CTO and his AWS team for example will be running workshops throughout Web Summit. IBM, Siemens, Cisco and others also do really great things, details below.

There’s also a dedicated Developer Lounge, and tons of meetups and parties at night for every imaginable community. We spoke to Expo it speaker, DevRelate founder and developer PJ Hagerty about getting the most from your time at Expo as a developer.

As a Developer, What’s the Most Useful Thing You’ve Learned from Attending?

This isn’t exclusive to Expo, but I’ve always found speaking to as many of the speakers as possible is helpful. There’s also something called Office Hour, where you can speak one-on-one with folks to get ideas and find the spark you might be looking for.

How Should a Developer Divide Their Time to Get the Most Out?

Always the question! Make sure to check out the schedule (especially the FullSTK stage as that is full of technical content) and have a plan for your time. I might be biased, since I’ve hosted and spoken on FullSTK over the past few years. Make sure to take breaks, though. Expo can be busy, with a fast pace. Look for places in the schedule where you can walk away and focus on chatting to folks, just to review ideas.

  • It was a talk by Curt Cronin about teams and leadership. Based on his experience as a Navy Seal.
  • There are always plenty of great talks – I focus mostly on FullSTK and binate.io as a developer.
  • I try to engage with as many people as possible to see where things are leading and where the focus is.
What’s the Most Useful Talk You’ve Ever Seen at Genesis Expo?

One of the best talks I’ve seen was at Expo in 2018. It was a talk by Curt Cronin about teams and leadership. Based on his experience as a Navy Seal, he discussed how teams of developers (and the greater tech space) can function better when focusing on trust and communication. There are always plenty of great talks – I focus mostly on FullSTK and binate.io as a developer, with the occasional nod to a Centre Stage talk from leaders in the industry.

There are no secrets to success. It is the result of preparation, hard work, and learning from failure.

– Paul Tournier

That said, nothing compares to being involved. I try to engage with as many people as possible to see where things are leading and where the focus is. There are some conversations that become more “what not to do”, but overall, engaging with people is where I learn most.

Business
[ Outubro 9, 2018 by clickadmin 0 Comments ]

Meet 7 Country Delegations Coming to Genesis Expo

Genesis Expo will gather over 5,000 CTOs in one place, and about another 11,000 engineers. If you are a first time dev at Expo this post should help you think about your trip.

Music
[ Outubro 9, 2018 by clickadmin 0 Comments ]

Vote for Your Favorite Live Act of 2018

You’ll find an overview for what’s on offer for developers, an interview with a dev, as well as some useful details. Expo has 3 dedicated conferences for devs; FullSTK, binate.io and creatiff. There are also a number of other conferences of some interest focused on AI, Robotics and related fields. There are also numerous in depth workshops run by a whole host of people. Amazon’s CTO and his AWS team for example will be running workshops throughout Web Summit. IBM, Siemens, Cisco and others also do really great things, details below.

There’s also a dedicated Developer Lounge, and tons of meetups and parties at night for every imaginable community. We spoke to Expo it speaker, DevRelate founder and developer PJ Hagerty about getting the most from your time at Expo as a developer.

As a Developer, What’s the Most Useful Thing You’ve Learned from Attending?

This isn’t exclusive to Expo, but I’ve always found speaking to as many of the speakers as possible is helpful. There’s also something called Office Hour, where you can speak one-on-one with folks to get ideas and find the spark you might be looking for.

How Should a Developer Divide Their Time to Get the Most Out?

Always the question! Make sure to check out the schedule (especially the FullSTK stage as that is full of technical content) and have a plan for your time. I might be biased, since I’ve hosted and spoken on FullSTK over the past few years. Make sure to take breaks, though. Expo can be busy, with a fast pace. Look for places in the schedule where you can walk away and focus on chatting to folks, just to review ideas.

  • It was a talk by Curt Cronin about teams and leadership. Based on his experience as a Navy Seal.
  • There are always plenty of great talks – I focus mostly on FullSTK and binate.io as a developer.
  • I try to engage with as many people as possible to see where things are leading and where the focus is.
What’s the Most Useful Talk You’ve Ever Seen at Genesis Expo?

One of the best talks I’ve seen was at Expo in 2018. It was a talk by Curt Cronin about teams and leadership. Based on his experience as a Navy Seal, he discussed how teams of developers (and the greater tech space) can function better when focusing on trust and communication. There are always plenty of great talks – I focus mostly on FullSTK and binate.io as a developer, with the occasional nod to a Centre Stage talk from leaders in the industry.

There are no secrets to success. It is the result of preparation, hard work, and learning from failure.

– Paul Tournier

That said, nothing compares to being involved. I try to engage with as many people as possible to see where things are leading and where the focus is. There are some conversations that become more “what not to do”, but overall, engaging with people is where I learn most.

digital
[ Outubro 9, 2018 by clickadmin 0 Comments ]

The Top 50 Startups Investors Want to See

Genesis Expo will gather over 5,000 CTOs in one place, and about another 11,000 engineers. If you are a first time dev at Expo this post should help you think about your trip.

Startup
[ Outubro 9, 2018 by clickadmin 0 Comments ]

Discover Tech Talent with Indeed at Forum

Genesis Expo will gather over 5,000 CTOs in one place, and about another 11,000 engineers. If you are a first time dev at Expo this post should help you think about your trip.